Untitled 2 - Aug 2016

Note: Wrote this sometime last week. Never got around to publishing it as I did not get time to edit. 

As I write this, I am sitting at a site where a team I have hired is putting up a LED wall and other AV equipment for an event that I am producing, directing and managing. The work has come to a standstill as the other team that the client has hired has, sort of, fucked up!

The venue is about 30 KMs from Jaipur, on the Ajmer Road and I have been working on this event for some 20 days. Lately things have been so hectic that I haven't spoken to my folks in a week. And it is the week of Rakshabandhan, a day when my extended family gets together at my place. Once a year. And thus I make it a point to be at home on Rakhi (apart from Diwali, the other time in the year when I ensure that I am home). Of course for someone like me, these festivals are essentially symbolisms of archaic life that we Indians lead but its nice to keep some traditions.

Coming back, I haven't opened my workflowy in a while. I haven't written. I haven't checked email. I haven't had time to get a haircut (whatever hair is left on my head). In one line, I don't even know what is happening in my own life. On the work front, I haven't cracked a single new client. The last client I had hopes of making money from has sort of disappeared. It wasn't going anywhere and I just did not have the energy to chase it. There are no new clients in the pipeline. Heck, I don't even know what a pipeline looks like. See how easy I digress into a rant? Especially when I want to hurt myself?

So, like I said, I am at a setup and work has stalled for a stupid reason. I am not really liking this feeling of time ticking away and me blogging while work has come to a stand still. I have a deadline to meet and there are people on my clock. And they better work. Shit is stalled because of the incompetence and oversight of the other set of people working on this. The sad bit, I cant control what they are doing - after all I am not paying them. The client is.

I can try and complain and get them to move their ass faster. But the industry I work in, things often get stalled and the pushing around will not help you. As they say, the baby will take 9 months to come out. So, I wait. And I will have to get my team to work harder to cover up for incompetence of the other team.

The silver lining is that I can learn a few lessons from this snafu. After all its not often that you get to learn from expensive mistakes of others. Here it goes.

First and foremost, the biggest lesson so far is that indecision can fuck things more than doing em wrong. Doing things leads to outcomes - desired or undesired, good or bad, loss making or profitable. But they are outcomes. They move things forward. They are visible. Indecision leads to nothing. It just makes you sit on your ass, making your bottom rounder. And we were definitely not gifted this life to make our bottoms rounder. I can rant all I want on this but the sense of urgency captures this like nothing else.

Second, I need to build in redundancy in the systems. I still operate like a one-man army and while I love the action, the adrenaline, it is a deterrent to growth. Of course I hate corporate behemoths where process manuals are longer than the Holy Bible but I can see that they are there for a reason. Just need to find the right balance. More on this on the work blog.

Third, while I was sitting around, it dawned onto me that my parents are now old and they need me. All my life I have opined that I need to live away from my folks. Not any more. I can see the frail bodies and parched souls. I need to be around them. I am sure I cant be in Delhi. And I am not sure if I want to uproot them and make them move to Mumbai. It will be the mother of all selfish things. So its going to be a tough tricky decision. And I am not even sure if I want to be Mumbai for long. After all I am in love with my nomadic life. I love it that I can pack a suitcase and move at the drop of the hat. So, I don't know. But I will speak to them, speak to SG and then decide on this. Fast. And act before end of September.

That's it for the time being. Oh, one more thing. I need to get back to writing. There is no other thing that gives me joy like writing. May be being on the road? I think its the ultimate pursuit - to create something. Even if its as small, simple, silly as a blogpost that no one may even read.

And, coming back to the setup, I will ensure that it gets done. And in time and cost and quality that we have promised to the client. They've trusted me to deliver a fantastic experience to their guests. After all thats what I we do at C4E.

Note: Like I said, I am writing this almost a week after the event and it went like clockwork. There were a few things that I could've done better. I will ensure that we address them as we put up the next set of events. In case you want to see how the setup, the event looked like, drop me an email (sg@c4e.in) or head over to the blog.

Untitled - Aug, 2016

So, I haven't written on my blog in a while. Its been more than a month! Actually I've been super busy lately and to be honest I am liking this busy-ness. Am making (some) money, am (almost) independent, (I think) am taking calls that I've never taken before, I control the output, I am travelling (within India) and so on and so forth. This is the closest to Kwan (Love, respect, community and the dollars) that I've ever been. After about 33 years of living, I feel alive. Well, excuse the hyperbole but you get the drift. 

Coming back, even though I have been busy, I had to take out time to write this post. Its been some time that I've written and I don't like the feeling. There is this emptiness in me that I dont know how to tide over. The same emptiness that shrouds me when I havent spoken to her for a while. If not for this emptiness, in the current life, if I could make more money, have a little more impact, get time to write, pick a hobby (guitar), get fitter (yoga, running, hiking) and make meaning, I'd be a happy man. 

Actually I dont have much to complain about. I am sorted for the time being and I just need to keep doing this well and hope I get all that I want someday. 

The other thing that has happened in the last few days is that I got myself an Air. And its such a brilliant machine that my productivity has gone up by at least 10 times. I wonder why did I not buy this sooner. Have to have to learn the importance of investing in self. I need to revisit Rich Dad Poor Dad

While am talking of investing on self, I want to talk about the place I live at - Bandra. In a dilapidated building full of old people. In a house that need maintenance. And not just a coat of paint kinds. But the kinds where you tear down the walls and erect it foundation up. 

Taking up this house has been the worst decision of my life (except may be moving away from Mumbai the first time around). And not a day goes by when I dont regret the decision. The good bit is that the lock-in period for the lease is getting over in another month or so. That means I can change the house. And when I do, I will ensure that I get a fancy place - even if I have to pay extra.

Of course I can crib about the fact that I have to hop from house to house and all that, while all my friends and their friends and their pets and everyone else in the world have houses worth crores. But thats not the point. The point is that I need to change this place. In an ideal world, I would move into a place of my own, do it up the way I want (minimal) and then keep it spic and span and airy and all that. In one line, make the place has to be inspiring.

In fact I am going to blame the delay on #book2 to lack of inspiration caused by the fuckall place I live at. Of course it's a lame excuse but I sincerely couldn't write. I go back and I am fighting the pests, spiders, crows, leaking faucets, the AC that doesn't work, noise from the street and all that. Of course the ones who really write can write anywhere, under any duress and all that. But not me. I need the perfect setting, the table, the temperature etc etc. I have these amazing walls built about me! Thing is, it is depressing to even go back to the house.

Now you know why I spend so much time in office (yes, I have an office - actually it's a seat that I've borrowed from a friend who's made my life infinitely times better in the past few months) and you know why I dont invite you home. I am embarrassed about it. Had it been a shack, I wont mind showing it off, hell I pimp my poverty all the time. But this place, its like pseudo - everyone thinks Bandra is a cool place but no one gets to the underbelly. You know what am saying?

Ok, need to change the rant about the house. Lemme rant about something else. The other day I was thinking that most pieces on my blog are longish pieces of depressing content. I mean the last few posts are about how I am alone, an attempt to make friends, cribs about work. Essentially, I am discussing people. They say, bad people discuss people, good people discuss things and great people discuss ideas. I think I read this when I was very young but the lesson has stayed with me. To the extent that all my life I have tried to discuss ideas and not things or people. One of the reasons I have no clue about politics, relationships, gossip etc. My EQ, I think is zero, if not negative. May be going forward I will try and post ideas and their implication. But then, am human and I want to be able to vent out and in absence of friends, I don't know how else do. See the paradox?

Where does all this lead to? I don't know. But I do know that its awesome to have written after so so many days. Thats the point of a blog. You write for yourself. And to end this, some days back, I came across "ना सम्मान का मोह , ना अपमान का भय" on FB wall of Udita, one of the early readers of #tnks. And I've been blown apart since. Its such a simple statement and yet it says so so much. Exactly the kind of writing that I hope I can pull off some day. I sincerely wish she makes me her शाग़िर्द some day. Till then, over n out.

Why am I #foreverAlone?

Been meaning to write this post for almost more than a week. As I write this, I am at an empty office, not wanting to go home (because there's nothing to do at home) and finding excuses to delay the inevitable. So, here it goes. 

Disclaimer: This is probably one of the most depressing posts that I've written in a while ever. A HUGE huge crib alert. PLEASE read at own peril. Graphic content ahead. Extremely personal. Judge me if you will but this is me. My truest thoughts and feelings. In black and white. Of course, I will try to cover up this post with an extremely cheerful one (to maintain balance - if nothing else). But before that I need to pour my heart out. And I don't have anyone else to share with but the pseudo-anonymity of this blog. 

Last Monday, I was in Bangalore (because I was transporting a car) and I was super excited to meet some really good friends. I also had made plans of meeting up with some fans of #tnks (yes! there are some). 

And for a change, there were no hiccups and I did all that I had planned.

In fact, I loved the day I spent at Bangalore. I am beginning to think of Bangalore as my secret love affair (the way Delhi is my identity and Mumbai is my life). So, the weather was perfect. I did not get stuck in traffic. The credit card worked, the free wi-fi was fast, I wore shorts all day long. Etc. Etc.

Started the day by spending the first few hours at a Starbucks, working. Then lunched with a really really dear friend - met her after ages. Followed by a coffee at a fancy hotel with a reader. And then the evening snack with a fan at one of the most famous watering holes in Bangalore. I even played a game of pool, that I lost terribly (I need to pick up the cue all over again and get back to the game).

After the game when the beer started flowing, things went out of control. I had one drink too many.

If you know me, you would know how much I loathe people who consume alcohol beyond their limits. And I did that. And like all drunkards, I puked all over the place. I detested it but I couldn't do anything to stop it. Thankfully I had enough sense to not spew on my clothes or at the houses of others. It's a miracle how I took an Uber, a flight and eventually a rick to reach home. The next 4 days that followed, were nightmarish.

They've been so bad and so gloomy that I want to hide under a thick quilt and not emerge out of it. And I hate it when I am like that. I do everything it takes to not go down that lane. 

Brings me to the first resolve of this post. I will not consume indulge alcohol ever again. In any shape or format


So while I drove the 1000 KMs to Bangalore and when afterwards I was sick of all the alcohol, a few realisations happened. I mean what else do you do when you are unwell? All you are left capable to do is puke, make attempts at eating (and vomiting out whatever little you've eaten) and ruminate about the days gone by, trying to relive the good times and creating the fantasy world where all is hunky dory? May be this is why most great poets, authors have / had a problem with alcohol?

Well, I don't know about them but when I was down and out, I did not get any interesting plots or conversations or brain waves. Like I said, all I got was self-pity, self-loathing and the urge to dig a hole, hide deep in it, close the entry with an immovable rock, shovel it with some snow and grow a huge banyan tree over it. And stay shut in it. Forever. 

Not one thought was a happy one. In fact I think the gloomy mood of the last few days has been induced by alcohol and all these sad thoughts. May be it's a feedback loop. Whatever it is, I have to confront it. I need to pour it out. Can't keep in my system. 

One of things I realised was, I've left just too many open windows. And I've never been the kinds to leave so many of these open. It sucks to know that you agreed to help someone and then you did not get back to them or deliver. I know how it feels when something you count on does not pan out. I dont want to be to the source of someone's disappointment. I really need to apologise to everyone. If you are reading this and I haven't got back to you, I apologise.

Of course you judge people on the basis of their actions (not words). Thus, the second promise to myself. I need to learn to say no. Even if that makes me less likeable. I havent had a foggiest clue as to why I have this thing where I want to be liked by people?

Dont know. Moving on. 

The next thing that makes me miserable is this thing about constant comparison with others. I know I have achieved less than others (self-pity alert) and you know what? I love to flaunt it! I mean I have reduced this to an extent but I am yet to stop. And honestly, I can't seem to stop it.

In fact, as I write this, there is this thought in my head that people younger than me, people who more troubles than me, people who seem to be on their own, say SamA, think deeply about things that could impact others. Then there are people like Lalit who've taken their passions and haven't waited for any vindication before launching their careers! They just do. I just whine. Like a 6-year old. For no reason. sgMS is right. I am yet to see real life and if these simple things can break me, maybe I dont have any right to believe that I can change the world!

So, thing # 3. I need to stop comparing myself. And thing # 4, need to realise that there are bigger things than I

Next, like they say, when things go tough, tough gets going. Everyone around me is giving me a hard time for some reason. From my yoga teacher to my partner to my vendors to my clients to my team to my parents to my accountant to sgMS and even I myself am giving a hard time to me. And funny thing is, this is when I need people around me. I need a shoulder. I need support. When I dont have anything to look up to. I mean there is no unicorn happening. The book is delayed. There is no sight of the reason. There is no meaning. 

I could take shelter in work. But that too is stalled. Not stalled per se but needs solid intervention. I have so so so many things happening at work front. I desperately need to hire and I can't find people. I know I cant pay well. I know I am not as inspiring as Steve. Or even Raj for that matter. And the vision that I have for what I do is very very utopian at best.

Apart from pulling up my socks when it comes to work, I need to up my game. And I am struggling with it. I talked about it last month as well. And even though its been more than 30 days since, I am still struggling. Need to end the struggle and get some real action. Real inspirational work. Real dent. 

But, I am aware enough to know that its super tough. And I know my limitations. I dont know how people do things by themselves - all those entrepreneurs, scientists, athletes etc. I dont know how those lone nuts pull through things. I need to either learn from them. Or I need a Warren. Or a Charlie. Even a Watson would do.

Thing is, most of my friends are merely marriages of convenience. I do not have any close friends - the kinds they write about in books and movies. And I know secretly crave for some. I really want to be a part of a cult, some gang, something where I belong. And the belonging goes more than just a tattoo on the right-hand sleeve. 

Not just the friendship bit, in general loneliness sucks. May be, just may be, I am ready for a relationship, a marriage (I know this is song for my parents' ears).

But this feeling of loneliness is a one off thing that I get when I am unwell. So may be not. Do I want a relationship on the days that I am well? I dont know. I guess I am too old for anything meaningful. I mean I am 33 already. And if not there, then almost at the halfway mark. Why would I even bother. The way these years have gone by, the others will too. No? 

Brings me to that eternal debate, the never-ending thread that holds me hanging onto and wanting to let go of everything I do - What is the purpose? What is the meaning of all this? Why do we exist? What's the reason? Any sages? Or do I go back to Guruji's wise words and assume that this too shall pass?


P.S.: This post is not meant to be a piece of exaggeration. I really am sorry for have wasted a week of my life and a very very important one at that (I had a very important event that I missed). Unrelated, someone I know (a friend's husband who has observed me from far) quipped that I am a high-functioning sociopath. May be I am. And may be that's why sgMS went away. May be that's why I dont have a Warren. May be that's why I am #foreverAlone?

P.P.S.: No, I do not want your sympathy or attention. If you can read this with equanimity, thank you. If you can't, please do not lend a shoulder or a glass.

Your first book!

In short, here's an offer (that hopefully you can't refuse). Hire me as your writing coach and I will ensure that your book is done in less than 6 months. Email me at saurabh.garg@gmail.com and we'd take it from there.

The longform.
Writing The Nidhi Kapoor Story was probably the toughest thing that I've ever done in life (may be except enduring 10 days at a Vipassana camp). And though it was not a sell-out per se, the fruits were as satisfying as any other. When I held the preview copies in my hand, I was literally in tears. And as luck would have it, Vivek had come over for some reason and helped me give the first copies to #sgMS and him. I am digressing. But thing is, writing a book is up there in terms of opening restaurants, traveling the world et al on the bucket lists.

And the experience is / was so superlative that I want to help others get to it. Its not that difficult. 

So here is an opportunity to work with me while you work on your book.

What can you expect?
I am not the best when it comes to grammar or literature. I am not even half good when it comes to plotting. But I know what I am great at - getting things done. Reliability. Ensuring that I meet the deadlines. Getting the thing out of the door.

I will use some of the tools that I use to manage two very small businesses. And trust me, the tools work. May be someday I will write a book about how to use project management tools to work on a creative project - like writing a book. May be not. The point is, I know how to get a book done and I want to help.

Actually it's no rocket science. It all boils down to merely showing up. And on persistence. And writing the next word laying the next brick. That's about it. More when we sit together to work on your book.

Please be warned that I can't help you with the art (the story, storytelling etc) and I obviously can't help you with craft (the language etc). But I can help you by nudging you in the direction. Think of me as a writing coach. If this is any assurance, three different authors have included my name in acknowledgements pages of their book(s). Of course they are being generous - I did not help them write their books per se. But I figure I must have done something to deserve the honour. How about you put my name in yours?

Is my time free? 
No it is not. You have to pay a one-time "donation" of Rs. 5000 for it. No, not to me. You need to give the money to your favorite charity. And share the receipt with me. If you can't afford 5K, email me and let's talk about it.

Why am I doing this? 

I want to giveback. Simple.

No deadline. I am going to accept 5 authors / books. As soon as I get 5, I will close this. And then I shall see how it goes.

So that's it! Help me help you. Help me grow as an author. And like Steve said,
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
So ladies and gents, the time we have is limited. Life is a wonderful gift and you never know when it's going to get taken away from us. And thus we ought to live it up. We ought to do things. We ought to do them now.

The book can not wait. Let's work on it. Now. 

The Transporter

I stumbled onto a new career opportunity today. It's a mix of everything I love - people, roads, driving, travel, storytelling and more. It solves a very evident pain point - albeit for a small number of people. Here it is!

The service proposition
If you are moving cities / states and you have a car to ship, rather than sending it via train/truck/transport, allow me to drive it from Mumbai to your new home!

In other words, say you are moving from Mumbai to Delhi and you have a car in Mumbai that you want to take with you to Delhi, how about letting me drive the 1600 odd KMs?

Why am I doing this?
I love the roads. And I love to drive. My ideal holiday is a great clean car with great music that I can sing along with and a road that takes me away. Takes me away. Not take me to. Takes me away from where I am become I dont know where I want to be. And I wish the road never ends.

However, Earth is flat and the roads are limited after all. So what do you do? You keep on driving on the same routes. Till the dhabas become familiar, the various handymen that you find at pit-stops become friends, the monotony of the road sets in and you start the journey within. And so much more!

Lemme not ramble. The point is, if you have a car that needs transporting, I want to drive it to your new destination.

Who am I?
I am Saurabh. 33, M, Mumbai. Been driving since 2010 I think. In all these years I have had one accident (I know it doesnt inspire trust but I ought to be honest). Have driven, if not more, at least a lakh KMs (did the East-Delhi to Gurgaon and back routine for close to 3 years. That's 100 KMs a day for 1000 days).

Apart from that I have driven in India and abroad. I've driven by myself and with others. I've made roadtrips as inane as Mumbai to Goa and back and as exciting as SF to Vegas. I've driven for 24 hours straight and I've been pissed off with just a 10-min commute. In all, I believe I am pretty ok driver and I want to make my passion my second third profession. My first is running AWSL and C4. Second is writing.

References available on request.

What do you get should you choose to hire me?

  • A guarantee that I will take care of your car as if it were my own. I will keep it clean, not stress the engine too much by overspeeding or using wrong gears. I will check the tyres at all stops and strive to keep the car in the same condition that I get in. 
  • Commitment on time. If I say that I will take, say 3 days to reach Delhi (ex-Mum), I will reach in three days! 

What do you pay?
You pay for the fuel and on-road incidentals (tolls etc).

And in some cases, a flight ticket from the city of drop to Mumbai. Of course this is negotiable. I am not doing this for money. In fact, in an ideal world, I ought to be paying for this!


  • Your car gets to feature on my Roadtrips thru India blog (which is non-existent right now).
  • The peace of mind that your car is being taken care of well.
  • An autographed copy of my book! Lol! 
  • Probably some saving on the transport costs.


  • Probably more time consuming than sending it via transport. Not sure though. 
  • May not be safe. Should there be an incident, you will have to bear the cost of repairs. Of course I will take every care while driving. 
  • I am not too much into cars. So I can't really rattle names of the parts and do quick-fixes should there be a problem. But then Indian highways are full of mechanics that know a car better than even Henry Elon himself! 
That's it. I can't wait to get started. I am on saurabh.garg@gmail.com and / or @saurabh should you want to hire me! 

Thank you! 

The inconvenient truth...

...of being a self-employed dude trying to run a services business is... that it sucks. Running a business I mean.

Thing is, the days are really long. And short at the same time. Long because you start work at 7 in the morning and end at... well, you don't end. Short because there is so much to do that at any given point in time you have 20 thing that require your attention as of yesterday. There is little room for being organised - everything is last minute, it's a constant battle between cashflow that is running out fast and the plug of hope that every phone call brings along.

Of course I chose this life. I could've taken the easy path where a cushy job would allow me the luxuries of life and a weekend where I'd have a huge bankroll and I could take off to the Macaus and Singapores of the world to live it up. But then no, the stubborn me, the anti-establishment me, the dreamer in me refused to heed. And here I am. Struggling hard to make things happen.

May be I am doing this wrong. May be I should have taken the easy way. After all, I dont really have the skills that allow me to make easy money. I haven't been blessed with looks or with a golden voice or the gift of the gab or a talent with design or writing. Or a last name that allows me to become a pastry chef or the confidence to be a food critic.

As she says, I am at best a fakir. And jugaad. And I need to use these two not-so-desirous things to get things that I want. But then it's hard to do so when you are so dependant on others for work and for delivery. When the world around you has it super easy and when you question the fairness of it all.

I know I know. Life is unfair and while most days I take it in a stride, today, I cant. I think this is one of those where I could do with a drink. But since I dont, I guess I need a hug.


The Sunday Shortage

So, the world needs more Sundays.

No no, the world doesn't mean you and I that (who?) work in cushy corporate settings where workplaces are lined up with glass panels and the biggest worry is keeping the coffee warm hot in the centrally air-conditioned buildings. We have earned them. Both the hot coffee and the Sundays. We are entitled to them. And to Saturdays. And even more entitled to other occasions reasons for not walking into the jail office. Willingly.

World means the aam aadmi that slogs the ass off for 6 days on the trot, come sardi, garmi or barsaat. The person that keeps the office kitchen stacked with goodies, the air-con humming, the glass pane spic and span. The person that often travels almost 2 hours everyday to reach work, work for 12 hours and then take another 3 hours to reach back. And then get ready to go through the same rigmarole in less than 6 hours. Including sleep.

The Sunday I am talking about is the day when he can be a boss. The day when there's nobody breathing down his neck. The day when he must get things done for this home, his house, his family. Fast. So that he can stretch and get lazy about things. And then take his family out to a place where they may indulge in simple pleasures of life. Places like the Juhu Chaupaatis, Marine Drives.

And since almost everyone is resting, recuperating, is at home, the city of dreams appear much less crowded, even liveable. When there's hardly any traffic on the road and you can reach where you want to be in a jiffy. Life looks so simple, so manageable on Sundays that I wait for 6 days to get to a Sunday.

No, not to recuperate. I dont want to recuperate on a Sunday. I dont want to sleep late on a Saturday so that I can sleep till late on a Sunday. On a Sunday I want to be up and about as soon as I can. I want to live it up. I want to enjoy the calmness that prevails around me. I want to soak in the space that I dont get on other days. I want to be less rushed. I want to breathe - take a deep breath that I dont get on other days.

I want to team up with other romantics and dreamers like me and take off to the fantasy land that is made up of our respective ideas of right and wrong. Like, right now, as I write this, back of my head, I am thinking about utopian business where everyone is an owner and has the freedom to choose what they want to work on. I'd talk about it sometime later. Right now, rant is on Sundays. So, sundays are perfect to do things that you never thought you had the time for. For example, this blog. As worked has picked up, I have sort of ignored the only true companion that I've had since 2004 I think. Have been irregular this year, the year when my next book will hit the stores. Do buy it.

Coming back, on a Sunday, even time seems to slow down. Except the speed at which the Starbucks' barista can whip up the coffee. Do you see the irony in my post here? May be you need a Sunday to think about it.

P.S.: Not happy about how this ends!

The Partying Predicament

Fact. I dont go to parties.

Why? I dont know what to do there. I dont drink. I dont enjoy crowded places. I dont have the balls to be able to strike conversation with strangers. Wait, I dont even wear shoes that allow me entry into most party places. If I am allowed entry, I can't dance. As they say, I have two left feet.

But I do love music. But then I am too much of a Delhi guy. So my music better be Hindi. Or may be Punjabi. Which is often a problem in Mumbai. Too hip.

Funny because I am in the entertainment business and nothing like parties if you want to understand the entertainment business.

Why this post? I went to a party last night. And for a change I wore shoes. White one at that. Saboot here. And a party where I stayed till the end. Well, almost. And where I danced a bit. Whatever my two left feet could manage. The only step I know. The Bhangra one. Where you point a finger and move it up and down. Oh, you must check out those Bhangra Empire vids on Youtube.

Thankfully the first place we went to played some Hindi music. And Punjabi. The kinds I've grown up listening to. The like of Kawa Kawa, Kaala Chashma, Gori Naal Ishq Mita etc. Rarity in Mumbai if you ask me. But then Mumbai is one of those places that always had this harmonious coexistence of polar extremes - rich vs poor, celebration vs hardwork, house vs punjabi. You get the drift.

The point of the post is that while the DJ played some hindi remixes (of Kishore), I realised a few things. Here they are in. In no particular order.
  • I miss company. I miss people. I miss "my" people. My refers to people that are mine. Where I am on in their VIP / Favorites list on their phones. I miss things that I could do with friends. Places I could travel to with friends. Impromptu drives I could go on (Addendum: Need a car for that Mr. Garg). One look back at life I realise that I haven't done too much. Most plans gets cancelled for some reason or the other. And I believe that busy is just another work for having things low on the priority list. So, I dont have too many "my" people. I have tons of connections that I could do things with. But I dont have too many people that I want to go back to. And the ones I have, they're married, with kids and thus busy. And I am too old busy to make new friends. So, in all, it sucks. I think I belong but I dont. Anyhow. Big deal.
  • There is all sort of music in the world. The kinds I love. The kinds I want to groove to. The kinds that I play on loop all the time. Like the recent favorite - Aazadiyan. And then, and then ladies and gents, there is Kishore Da. You play a song by Kishore Da and you are teleported to a different zone like no other. Which is amazing. I wish I could see him perform live (which I know by experience is probably half as cool as recorded music). The closest I'd ever come is this.
  • The concept of shoes suck. I have no clue why they make the shoes mandatory to allow people at fancy places. What does it say about a person? Rather, what does it hide about a man? More on this some other day. 
  • The youth of the country (and not so youth) is MAD about partying. Both places I went to, I could see hundreds, if not thousands of kids, youths, oldies binging on alcohol, dancing and making merry. Everyone seemed to be enjoying the jubilations and fumes from other drunk people around them. Guess that's the point of alcohol. Or maybe they faked things well. To someone like me (who wants to make people happy, give them joy and make money from these things), the realization was a cool one! 

What next? Well, next time I am invited to a party, I am going to say an emphatic no. Unless it is SUPER important to/for someone I know that I attend the party. As I move onward (and hopefully upward), I need to find sanity in life and make time for more important things - partying is definitely NOT a thing that I want written on my epitaph.

When is the next post? When? I dont know. Subscribe to the feeds :)

P.S.: Before last night, I can't remember the last time I went to a party. May be a new year's party in 2014. Yes, I am that old boring.

What makes us different?

Someone asked me, “what makes you different? After all, an event is an event is an event!”

True that! An event is an event is an event. But then how you go about planning that event could set you apart. How you produce it, conduct it, manage it could be the difference. How you think of events in the first place could be the difference. The devil, as they say, lies in the detail.

And detail oriented we are! Obsessive at that. To a level of being fanatical about it. Every piece we do, every event we put together, every live experience we deliver will reflect our obsession for attention to detail. We are committed to get things right. The first time. Live entertainment doesn’t leave a lot to chance anyhow.

The other bit that we work really hard on, is to deliver the message that the business wants to communicate via that event. We have a deep understanding of branding and communications business. Rajesh and I have 30+ man-years of combined experience of working with some of the most prestigious brands in the country and we apply all that we’ve learnt so far.

And we continue to learn new things. In fact, both Rajesh and I are really passionate about technology, the chase of the new new thing and applying those things while delivering brand solutions. The world as we know it, is changing fast. And how. And unless we are nimble, curious, adaptable, we would perish. Don't believe me? Ask Darwin.

So, the three things that make us different are:

  • Obsessive attention to detail and impeccable delivery.
  • Deep understanding of brands and years of experience of working on some of the largest, most trusted brands in the country.
  • Passion for technology and that constant urge to try out the new new thing while we work. 
We believe that if we continue to do these three thing well, the difference will eventually be evident in our work. It will take time and we in no tearing hurry.

Wait and watch!

P.S.: You can come be a part of the journey. I am at sg@c4e.in.

Originally posted here.

The Nidhi Kapoor Story

Did you like this post? May be you want to read my first book - The Nidhi Kapoor Story.

Check it out on Amazon or Flipkart?