The Ripple Effect for Viral Marketing

Virals are like ripples. Someone needs to drop that pebble that starts the ripple. These pebbles have to be dropped at the right places. Where water is deep enough to create a large ripple. And where a ripple would not die down after some time.

Originally posted here.

I am trying to develop this theory. Suggestions are welcome.

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The Nidhi Kapoor Story

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